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Flowcarbon Partners with RareCircles to Neutralize the Environmental Impact of NFT Projects

Flowcarbon Partners with RareCircles to Neutralize the Environmental Impact of NFT Projects

August 25, 2022

As leading brands continue to seek new channels to engage consumers and grow revenue, they are increasingly turning to Web3. Today, NFTs have become a mainstay of consumer marketing with many Fortune 500 companies launching new projects to highlight original campaigns, products and events. RareCircles has been close to this trend, launching projects for leading brands and platforms such as Drop, Shutterfly, and Original Penguin. 

Flowcarbon, a leading provider of carbon reduction solutions, and RareCircles, which provides turnkey minting, checkout, and post-purchase experiences - have announced a partnership to neutralize the footprint of NFT projects. 

“As NFTs become more and more mainstream, having climate action built into them from the ground up is an extremely powerful signal that web3 is actively engaged in the mitigation of climate change. We are excited to see RareCircles be a leader in this endeavor, and view this partnership a big step forward in addressing energy use associated with blockchain technology.” Philip Fogel, Chief Blockchain Officer of Flowcarbon.

With this partnership, Flowcarbon will leverage their in-house expertise to calculate on-chain emissions of NFT projects and offset these using credits from nature-based solutions. Flowcarbon’s carbon footprint calculator offsets will be used inside the RareCircles platform, ensuring a seamless customer experience. This collaboration is timely as leading brands continue to turn to Web3 as a means of fostering customer engagement, and can now do so without losing sight of the environmental footprint associated with these initiatives. Flowcarbon and RareCircles’ joint carbon offering will address environmental concerns around blockchain projects, and provide leading brands with an easy and quick way to ensure that these projects are climate neutral.

“With our solution, you can leverage the benefits of Web3 to create deeper customer engagement and brand loyalty. Your data, customers, and revenue belong exclusively to you. Whether your brand is experimenting with the metaverse or looking to strengthen your community, we’re making it easy to get started. Partnering with Flowcarbon will mitigate the impact of the blockchain, and ensure that activations are met with a neutral footprint.”  - Ethan Song, CEO of RareCircles. 

About RareCircles

The world’s leading brands trust RareCircles to launch and manage NFT projects. Through comprehensive minting, checkout, and post purchase tools, RareCircles’ solutions deepen consumer engagement and generate new revenue streams. Backed by top investors like Tiger Global and White Star Capital, RareCircles bridges the gap between Web2 and Web3 by powering rich consumer experiences for both crypto native consumers and those new to Web3. To learn more, visit

About Flowcarbon

Flowcarbon is a pioneering climate technology company bringing carbon credits onto the blockchain. Its mission is to make carbon markets accessible and transparent, enabling the efficient and early flow of capital to be invested directly into projects that combat climate change. Flowcarbon is committed to driving real impact for people, biodiversity, and the planet. To learn more about our work visit our blog

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